Digital transformation requires enterprises to rethink how they use technology, people and processes to fundamentally change business performance. From the Internet of Things, to blockchain, to artificial intelligence, incorporating emerging technologies is now a necessity for enterprises.
While digital experiences are at the forefront of today’s businesses, many companies have yet to fully understand how digital transformation can impact them. Here are five benefits digital transformation can have on enterprises.
Surveys show that 40% of executives said operational efficiency was one of the top benefits of digital transformation. That’s because digital transformation allows enterprises to consolidate and automate many of their day-to-day processes. It helps enterprises alleviate current roadblocks or process bottlenecks that slow business operations down.
For some, this could be the way employees communicate between departments or it could be the continuous flow of data across an organization. Integrating connected technologies like edge computing or smart technology helps eliminate many of these problems while allowing employees to focus on other important tasks and key business initiatives.
Enhanced decision making
Today’s businesses have access to more data than ever before. While many enterprises understand the importance of data, few have the tools or processes in place to create beneficial change with the information.
That’s where digitally-driven enterprises have the upper hand. As data volumes continue to increase, enterprises can use emerging digital technologies to set up automatic flows of data rather than tasking employees with gathering and analyzing manually. This allows enterprises to receive immediate insights, allowing them to more accurately address potential problems or capitalize on operational efficiency.
Greater customer satisfaction
One of the biggest needs of enterprises is the ability to respond to rapidly changing customer needs and expectations. The pandemic further accelerated this need with 62% of companies saying they had an increased customer demand for online purchases and services.
Offering customers digital tools will help make their lives easy while also improving your appeal among potential customers. Many of these digital technologies also provide helpful insights that help enterprises further understand customer trends and use the data to constantly improve.
Digital transformation gives enterprises the gift of agility so they can adapt quickly to customer changes and deliver innovative solutions to meet these ever-changing needs. While many businesses may be left scrambling, digitally advanced enterprises will have the processes and tools in place to adapt seamlessly, creating an even higher level of customer satisfaction.
When you mix operational efficiency, better decision making and increased customer satisfaction, enterprises are bound to see an impact on their bottom line. When done correctly, digital transformation can lead to significant cost savings and in turn drive greater revenue.
In fact, 56% of CEOs say digital improvements in their business have led to increased revenue.
Digital transformation can help enterprises save money upfront while also helping them save time and money in the long run through more efficient processes. The analytics derived from these technologies can also help drive future decision making to ensure cost savings in all areas of a business.
Better competitive edge
Enterprises who prioritize digital transformation improve their overall infrastructure and efficiency, creating a significant advantage within their industry. Employing emerging technologies makes a company more relevant among competitors who may still be offering an outdated business model – this is especially true when it comes to customer service.
Digital transformation spurs companies to take a deeper look at what’s running smoothly and what areas need improvement, then integrating technology to help seamlessly capitalize in all areas of a business. There is no one-size-fits-all solution when it comes to digital transformation. It can look different for each company and help enterprises overcome a wide range of obstacles to create a more efficient operating model.
If your company is currently considering digital transformation or has questions about where to start, contact WCI Technologies to learn more.